Sample data only. Every example and screenshot on this page uses fake, sample data made up to show how the app works. No real customers, jobs, prices or pay.
A Praxion productPraxis Seek™ by Praxion, tailored for the home-improvement field-sales workflow · Piloting
Approved reps become gutter protection referral advocates on social media
Homeowners ask for help in public every day: a gutter overflowing, fascia rotting, a roof or siding job after
a storm. Corporate-approved reps can now meet them there as gutter protection referral advocates — with their
own influencer-style videos and posts, and with helpful replies where people are already asking.
Praxis Seek watches Facebook, Reddit, X and other public feeds for homeowners asking about gutters, roofs and the
outside of the house, and gives each post a lead score so the best chances come first. For each one it
drafts a helpful reply — advice first, not a pitch — and sends it to the rep with three buttons:
Approve, New reply or Deny. Nothing is posted until the rep approves it. New reply
writes another version; Deny drops it. Approved replies offer a free in-person or virtual estimate, and since
EaveDrop measures a house from its address, a virtual estimate can start before anyone visits.
Virtual inspections and demos are only for leads a rep finds online themselves — never for
company-issued leads.
When the homeowner answers, the thread hands off: Praxis Virtual Sales Rep drafts the follow-ups and
helps close — booked estimate, quote, signed job — sends each message from the
rep’s business line only after the rep's yes.
Piloting with approved reps. A post it found, the reply it drafted, and the rep's three buttons. The poster's surname and the post's picture are blurred.After the rep tapped Approve: the reply that went out. The poster's surname is blurred.
1The homeowner's post it found, with its lead score
2The helpful reply it drafted, in the rep's voice
3Approve, New reply or Deny — nothing posts without the rep
How it works
A rep is approved by corporate to market as a gutter protection referral advocate.
Praxis Seek finds homeowners' posts asking for gutter, roof or exterior help, and scores each one.
Each draft reply comes to the rep: Approve, New reply or Deny.
Approved replies invite a free in-person or virtual estimate. When the homeowner answers, Praxis Virtual Sales Rep drafts the follow-ups and sends each one after the rep approves.
Illustrative scenario, not a forecast. 1,800 reps × 5 self-sourced sales per rep per year
× $1,000 average sale = $10,000,000 in new annual revenue. Leads are submitted to the company only
when a sale closes. Self-sustaining reps find and help customers who need them — a new lead source on top of
company leads, plus the efficiency gains across the CRM.
Piloting with approved reps — every post and reply is approved by the rep first. For corporate-approved reps only. The pictures are from a rep's Praxis Seek chat; the same flow is being brought into the app now. On the dashboard, the Praxis Seek preview shows sample posts and replies; nothing is read, sent or booked from it.
What it does, step by step
A rep is approved by corporate to market as a LeafFilter referral advocate.
Leaf Seek watches Facebook, Reddit, X and other public feeds for homeowners asking about gutters, roofs and the outside of the house.
Each post gets a lead score, so the best chances come first.
A helpful reply is drafted, advice first, and sent to the rep with Approve, New reply or Deny. Nothing posts until the rep approves.
Approved replies offer a free in-person or virtual estimate. EaveDrop can measure the house from its address before anyone visits.
When the homeowner answers, Leaf Virtual Sales Rep drafts the follow-ups and sends each one from the rep's business line only after the rep approves.
The rep's own videos and posts keep them visible as a LeafFilter referral advocate.
Time it saves Estimates
Task
By hand, typically
With the app, typically
Finding homeowners asking for help
An hour of scrolling, most days skipped
Found and scored for you
Writing a helpful reply
10–15 min each
About 1 min to read and approve
Following up until they book
Notes and memory
Drafted for you, waiting for your yes
Typically 3–5 hours a week for a rep working social media.
Typical estimates, not guarantees.
Errors it prevents Guesstimates
A reply posted that the rep didn't meanEvery reply waits for Approve.Guesstimate: zero unapproved posts
A hot post found too latePosts are found and scored as they appear.Guesstimate: more posts answered the same day
A lead that went quiet after one replyFollow-ups are drafted for the rep.Guesstimate: more estimates booked from the same posts
Time figures are typical estimates for an active rep, not guarantees. Error figures are guesstimates for a rep closing about 10 jobs a month. Both vary with the rep, the office and the job.
Who it helps
The repSelf-generated leads from people already asking for help.
Office & installersMore booked estimates from outside the usual lead list.
The customerA real answer from a real LeafFilter rep, and a free estimate if they want one.
The managerEvery rep marketing on social media inside the approval rules.
Approved reps become gutter protection referral advocates on social media
Homeowners ask for help in public every day: a gutter overflowing, fascia rotting, a roof or siding job after a storm. Corporate-approved reps can now meet them there as gutter protection referral advocates — with their own influencer-style videos and posts, and with helpful replies where people are already asking.
Praxis Seek watches Facebook, Reddit, X and other public feeds for homeowners asking about gutters, roofs and the outside of the house, and gives each post a lead score so the best chances come first. For each one it drafts a helpful reply — advice first, not a pitch — and sends it to the rep with three buttons: Approve, New reply or Deny. Nothing is posted until the rep approves it. New reply writes another version; Deny drops it. Approved replies offer a free in-person or virtual estimate, and since EaveDrop measures a house from its address, a virtual estimate can start before anyone visits. Virtual inspections and demos are only for leads a rep finds online themselves — never for company-issued leads.
When the homeowner answers, the thread hands off: Praxis Virtual Sales Rep drafts the follow-ups and helps close — booked estimate, quote, signed job — sends each message from the rep’s business line only after the rep's yes.
Piloting with approved reps — every post and reply is approved by the rep first. For corporate-approved reps only. The pictures are from a rep's Praxis Seek chat; the same flow is being brought into the app now. On the dashboard, the Praxis Seek preview shows sample posts and replies; nothing is read, sent or booked from it.